THOMPSON/CENTER ARMS LAUNCHES SOCIAL MEDIA AND DIGITAL BRAND CAMPAIGN

Fans and Users Invited to Participate and Connect: #PeopleOfTC

SPRINGFIELD, Mass. -- Thompson/Center Arms, American's Master Gunmaker®, today announced the launch of the company's new social media and digital campaign: #PeopleOfTC. Highlighted by compelling photography, personal stories and quotes, #PeopleOfTC is designed to celebrate the employees, heritage, products, outdoor lifestyle and partners that come together to make up the iconic Thompson/Center brand.

Danielle Sanville, Brand Manager for Thompson/Center Arms, said, "Every T/C firearm that we build is a result of the dedication and passion of the people behind the brand. Across our company, in manufacturing, research, development, customer service, and sales and marketing, our employees and their passion for our products provide the key ingredient for these high performance, masterfully crafted firearms. We realized that our customers and partners who select our products for their adventures in the field, feel the same way. So we developed a campaign that will bring us all together, each providing an element in the story of craftsmanship and heritage that makes us all the #PeopleOfTC and America's Master Gunmaker. Social media is the perfect platform to broadcast these voices.

Fans and users are encouraged to locate the interactive campaign on a variety of social media platforms, as well as a website where the company will feature its fans and customers and provide them with an opportunity to engage with the brand through events including contest entries.

Facebook: /TCArmsCo
Instagram: @TCArmsCo
Twitter: @TCArmsCo
Web: www.tcarms.com

About Smith & Wesson
Smith & Wesson Holding Corporation (NASDAQ Global Select: SWHC) is a provider of quality products for shooting, hunting, and rugged outdoor enthusiasts in the global consumer and professional markets. The Company reports two segments: Firearms and Outdoor Products & Accessories. Firearms manufactures handgun and long gun products sold under the Smith & Wesson®, M&P®, and Thompson/Center Arms™ brands as well as providing forging, machining, and precision plastic injection molding services. Outdoor Products & Accessories provides shooting, hunting, and outdoor accessories, including reloading, gunsmithing, and gun cleaning supplies, tree saws, vault accessories, knives, laser sighting systems, tactical lighting products, and survival and camping equipment. Brands in Outdoor Products & Accessories include Smith & Wesson®, M&P®, Thompson/Center Arms™, Crimson Trace®, Caldwell® Shooting Supplies, Wheeler® Engineering, Tipton® Gun Cleaning Supplies, Frankford Arsenal® Reloading Tools, Lockdown® Vault Accessories, Hooyman® Premium Tree Saws, BOG POD®, Golden Rod® Moisture Control, Schrade®, Old Timer®, Uncle Henry®, UST™, and Imperial™. For more information on Smith & Wesson, call (800) 331-0852 or log on to www.smith-wesson.com.

Shaun Phelan, Smith & Wesson Corp.
1-844-772-5159
media@smith-wesson.com

Terrence Gordon